ISO 20252:2019

[Current]

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers"). Non-market research activities, such as direct marketing, are outside the scope of this document.

Published: 13/02/2019

Pages: 66

Content history

AS ISO 20252:2019

[Current]

ISO 20252:2012

[Superseded]

ISO 26362:2009

[Superseded]

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