Standard
Track updates
ISO 20252:2019
[Current]Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
Published: 13/02/2019
Pages: 66
Content history